Inside the Banker's Brain

In a revealing look at mindsets in the financial industry, “Inside the Banker’s Brain: Mental Models in the Financial Services Industry and Implications for Consumers, Practitioners and Regulators” delves beyond the stereotypes to offer a more nuanced, detailed portrait of banking culture. Where financial reward was once presumed to be the only motivator, we now see the striking roles played by several factors, such as complexity and the desire to be seen as intelligent.