American Corporations Didn’t Want To Diversify, Anyway

At Ford Motor Company, the moral stock-taking began with a letter.

“This is an extraordinary moment in our history,” Bill Ford, the company’s executive chair, and Jim Hackett, its CEO, wrote to employees on 1 June 2020. It had been three months of upheaval since the coronavirus pandemic began and the company first suspended production at its manufacturing sites. By mid-May, more than 87,000 people in the United States had died from the virus. Then, on 25 May, the video of Derek Chauvin kneeling on George Floyd’s neck for nearly nine minutes, ultimately killing him, was seared into Americans’ consciousness.

Even in the midst of a global pandemic, as systemic inequities around healthcare and wealth and education were thrown into sharp relief, the world saw how deadly everyday injustices remained. “All at once, we are grappling with a public health crisis that has claimed hundreds of thousands of lives, an economic shock that has forced us to adapt on the fly, and social upheaval that has challenging all of us to think and act differently,” Ford and Hackett wrote.

Globally, people wanted to do something, but they did not know exactly what. There were online gestures: Black squares on Instagram, direct messages of apology to Black friends, well-designed slides with digestible facts about systemic racism. But, as the video spread, millions flooded the streets as well. They rallied in Chicago, Minneapolis, Portland and Washington DC; and they protested overseas in London and Sydney and the Canary Islands. The actions were bolstered by calls to finally address the disparities that made the nation so inequitable.

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