Entertainment Initiative: Re-Scripting Gender, Work, Family, and Care
Our Re-Scripting Gender, Work, Family, and Care initiative provides television and film content advisement and amplification to engage audiences and advance a gender-equitable, caring country.
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July 25, 2025
Current depictions of work, family, and care in TV and film tend to reinforce gender stereotypes, make caregiving relationships invisible, and assign responsibility to individuals, not systems, for their own wealth, job, and health status. But most viewers want to see—and are engaged by—more realistic depictions of work, family, caregiving, and gender equity on screen, according to studies conducted by research firm MarketCast for the Better Life Lab at New America. Read more in Variety!
To learn more about the initiative, contact our founder/director, Vicki Shabo (shabo@newamerica.org) or senior associate, Jasmine Heyward (heyward@newamerica.org).