Good Networks Are a Startup Education Company’s Best Friend
Blog Post
Photo credit: Marvin Meyer via Unsplash
Oct. 6, 2020
The Learning Sciences Exchange (LSX) is a cross-sector fellowship program designed to bring together journalists, entertainment producers, policy influencers, and researchers around the science of early learning. As part of the program, our fellows contribute to various publications, including New America’s EdCentral blog; BOLD, the blog on learning development published by the Jacobs Foundation; and outside publications. The article below, co-authored by LSX Fellow Tammy Kwan, is excerpted from a September article in EdWeek Market Brief: Good Networks Are a Startup Education Company’s Best Friend.
With many educators being overloaded by emails and calls after the emergence of COVID-19 and the move to fully remote learning, it’s no surprise that some are shying away from vendors providing information on products.
The App Store alone features over 75,000 apps labelled as “educational.” There are tens of thousands more on the Google Play Store, as well as web-based apps for computers.
Competing for eyeballs is an exercise in marketing dollars, and the best products often do not win. Yet utilizing high-quality ed-tech products can make a substantial difference at this time when virtual learning is becoming the norm rather than the exception. One way for ed-tech companies to break through the noise is by leveraging the power of networks.
To continue reading, see the full article published September 15, 2020 in EdWeek Market Brief.
Enjoy what you read? Subscribe to our newsletter to receive updates on what’s new in Education Policy!