Culture is Crucial

How do we make people’s lives better, whether by improving the end-of-life experience of terminal patients or by maximizing development efforts in global spaces? For Atul Gawande, author of Being Mortal: Medicine and What Matters in the End, and Darren Walker, president of the Ford Foundation, the answer is simple: we listen to people tell their own stories and find ways to amplify that storytelling into cultural vehicles that can open new frontiers of activism, social and political influence, and institutional innovation.